Insights in the Habitual Nature of Creative Decision Making

Selart, M., & Boe, O. Insights in the habitual nature of creative decision making. Göteborg Psychological Reports, 1998, 28, No 4. A questionnaire study was conducted in order to test the idea that creative decision making may be looked upon as a conscious and controlled habit which appears in everyday life. The results of the questionnaire revealed that everyday decision makers perceived themselves to be quite often engaged in the different aspects of value-focused thinking, which is a basis for creative decision making. The results also indicated that the decision makers perceived themselves to be using a high degree of involvement in the different aspects of value-focused thinking. Hence, both these results supported our claim stating that creative decision making is to be regarded as one among several everyday behaviors that are performed habitually.